latrice williams

office manager

Latrice Williams has experience in public, private, and non-profit sectors. She currently Co-chairs the Planning and Land Use Management for Mar Vista representing over 40,000 stakeholders, and serves as a liaison to the City of Los Angeles Planning Department for her community. As Co-Chair, she reviews a variety of projects in Mar Vista that involve long term planning that incorporate the City of Los Angeles General Plans. Additionally, she has worked for the City of Long Beach as well as KNBC in the Community Relations Department, engaging in various Chamber of Commerce and civic events. Latrice's extensive experience has honer her community outreach skills by learning to listen, empathizing and problem solving to find a balance between stakeholders and developments. 

Latrice was a former Vice President/Fundraiser for the American Society of Interior Design (ASID) and a UCLA Student Chapter Board member. Latrice surpassed previous fundraiser goals for her term on the Board. During her tenure, Latrice partnered with a non-profit Women's organization center for the ASID Annual Community Service Project. The Board's generous funds was used for their annual non-profit Community Service Project to remodel two office spaces, a community room and a children's play room for the center. The project site is on the City of Los Angeles' Historical Preservation list.   

Jonathan Yang

ASSOCIATE consultant

Jonathan Yang, Associate Consultant, has experience in the public, private and non-profit sectors. Jonathan has been the project manager for a variety of cases in the City of Los Angeles including Conditional Use Permits, Zone Variance, Density Bonus Projects, Non-conforming uses, Plan Approvals, Land Use Covenants and more. Jonathan completed his Master of Planning from the University of Southern California and completed his undergraduate work as an Urban Studies and Planning major at the University of California, San Diego.  Jonathan worked in the transportation field with entities such as MoveSanDiego, a non-profit based in San Diego, the Department of Transportation for the City of Santa Monica and the transportation planning firm Nelson/Nygaard. He has also worked for the public sector for Councilmember Jose Huizar as part of the planning team. Most recently, in the private sector, he was the Project Manager for Genesis Consulting, Inc, a land use consultant firm, specializing in alcohol related entitlements within Southern California.

Jonathan is also proficient in the Adobe Creative Suite and uses these technical skills to provide a wide array of services to the client. As an Associate Consultant for Irvine and Associates, Jonathan specializes in the research, preparation, processing and monitoring of land use entitlement applications for a wide variety of projects across the City of Los Angeles.

timothy moran

Senior consultant

Timothy Moran, Senior Consultant, has over 6 years of experience in the public and private sectors, including 5 years as a Planner with the City of Camarillo Community Development Department in Ventura County and over a year as a freelance GIS consultant assisting with projects in Los Angeles County. Tim was Case Manager for a variety of projects in the City of Camarillo including General Plan Amendments, Zone Changes, Tract Map certifications, Conditional Use Permits, Plan Reviews and more. Tim also assisted on various long range planning assignments such as General Plan Element updates, Zoning Code updates, and assisted other agencies such as Southern California Association of Governments (SCAG) with long range regional planning research. Tim has processed many entitlement and permit applications and, as Case Manager, represented developments in front of the City of Camarillo City Planning Commission and City Council.

While serving as a City Planner, Tim gained valuable experience and knowledge of City Planning, the California Environmental Quality Act (CEQA), the Subdivision Map Act, Regional Housing Needs Assessment (RHNA), and has worked with various State and Local Government Organizations. As an Associate Consultant for Irvine and Associates, Tim specializes in the research, preparation, processing and monitoring of land use entitlement applications for a wide variety of projects across the City of Los Angeles.


Tucker franz

Assistant project manager

Tucker Franz has been working as a land use consultant in Los Angeles for over two years. In this time he has contributed to the research, application preparation, and community outreach for dozens of entitlement cases across Los Angeles and Orange Counties. Tucker also briefly interned for Community Corporation of Santa Monica, an affordable housing developer with a portfolio of 30+ properties in Santa Monica and West Los Angeles. In this role he assisted the development team in prospecting new properties, preparing tax credit applications, and managing the internal research database. Tucker graduated from the University of Southern California in 2018 with a Master’s in Urban Planning, concentrating in Preservation and Design, and holds a Bachelor’s in Economics and History from Boston University.

Through his professional and academic endeavors Tucker has gained an extensive knowledge of the Los Angeles Zoning Code, including various Specific Plans, as well as GIS, design, and real estate development. With Irvine and Associates, Tucker concentrates on permit and entitlement research, outreach to agencies and municipalities, and application preparation.



Alexander Irvine has over 12 years of experience in the public and private sectors, including 11 years at Craig Lawson & Co., LLC, a well-known Los Angeles land use consulting firm, and an additional year at the City of Los Angeles, Department of City Planning.  At Craig Lawson & Co., LLC, Alex Irvine provided professional land use and zoning consulting services, including zoning research and land use analysis for complex real estate development projects (retail, mixed use, residential and institutional). Alex has prepared and processed numerous applications (such as zone changes, general plan amendments, conditional use permits, and zone variances, vesting tentative tract maps, density bonus for on- and off-menu incentives, etc.) for land use entitlements in the City of Los Angeles. 

Alex has developed and maintained extensive and professional knowledge of the City of Los Angeles Zoning Code, L.A. City Planning Department policy documents, various Specific Plans, the Subdivision Map Act for the State of California, and the California Environmental Quality Act (CEQA).  Alex has cultivated an extensive network of working relationships with key City officials, qualified architects, environmental (CEQA) consultants, land use attorneys, traffic engineers, community outreach specialists, government relation specialists, civil engineers, land surveyors, appraisers, and other professionals who can be recommended as members of a project team.  

phil bacerra

ASSOCIATE consultant

Phil Bacerra is a dynamic problem solver with many years of experience in urban planning, zoning, land use policy, and government relations.
Phil has utilized his experience in long range and current planning to secure a wide range of entitlements and permits. He has also composed zoning and development policy for numerous jurisdictions. Phil has worked for various municipal agencies, such as the City of Los Angeles, the City of Westminster, the Southern California Association of Governments, and the Los Angeles County Metropolitan Transportation Authority.

Phil has served on the Santa Ana Planning Commission, Santa Ana Historic Resources Commission and the Santa Ana General Plan Update Advisory Committee. Mr. Bacerra has also served as an appointed member of the Orange County Transportation Authority’s Citizens Advisory Committee.
Phil is a graduate of the University of Southern California's Sol Price School of Public Policy.

Phil enjoys volunteering his time contributing to the charitable efforts of his local Elks Lodge, mentoring students from his alma mater, and assisting his high school alumni association in awarding scholarships to deserving students. Phil was born and raised in Orange County, California. Phil and his wife Wendy currently live in South Santa Ana.

Jeff allen

ASSOCIATE consultant

Jeff Allen has over 10 years of experience as a Land Use Consultant in the City of Los Angeles. During that time Jeff has managed many development projects which included Zone Changes, Subdivisions, Density Bonus Requests with On- and Off-Menu Incentives, Zone Variances, and Conditional Use Permits. Through the years, he has developed an extensive understanding of the zoning code, related land-use laws, and planning principles, which are necessary to navigate the development process in the City of Los Angeles.

Jeff possesses extensive experience working with the Department of Building and Safety where he has expedited Building Permits for Medical Office Buildings, Hospital Renovations, Assisted Living Facilities, Retail Establishments, and Residential developments.

Prior to joining Irvine and Associates, Jeff worked as Land Use Consultant at a firm in Studio City. During that time he established relationships with much of the City staff within the Department of City Planning, Department of Building and Safety, and the Bureau of Engineering. These relationships enable him to help expedite projects through the review process as quickly as possible.

Jeff is a graduate of California State University Northridge, with a masters degree in Public Administration and a bachelors degree in Urban Planning.

When Jeff is not navigating the City bureaucracy, he enjoys backpacking in the Sierra Nevada Mountains, volunteering with his fiancé Sara, and traveling the world. Jeff is also an aspiring mountaineer with successful summits of Mt. Whitney, Mt. Rainier, and Mt. Kilimanjaro, and is actively pursuing his dream of climbing the Seven Summits. 

jared johnson

ASSOCIATE consultant

Jared Johnson has been working in land use consulting since 2015. Jared’s work has included zoning due diligence research for real estate development, project management, discretionary entitlement processing, Coastal Development Permits, urban planning, and building permit expediting (Santa Monica only). Jared has been involved in a variety of projects, ranging from Alcohol Exemptions to Zone Variances, throughout Los Angeles and Santa Monica. From 2016 to 2018, Jared was a member of the Glassell Park Planning and Land Use Committee. Previously, Jared interned with the Los Angeles Department of City Planning’s Urban Design Studio and the Torrance Transit Department.

Jared is a graduate of the Master's in Planning program at the USC Sol Price School of Public Policy (2013), and has a Bachelor's degree in Geography and Japanese Language from U.C. Santa Barbara (2008). He previously worked for Japan Airlines. Jared grew up in Clovis, California, where his family raised horses.